Páginas Amarelas Muppi
Designing a touch-screen kiosk experience for a live brand activation, turning concert-goers into brand leads through music, personalisation, and a physical keepsake.
Capturing attention in the middle of a concert
Páginas Amarelas wanted a brand activation that felt memorable, not like a lead generation exercise. The challenge was designing a kiosk experience that people would genuinely want to use, in a loud, busy concert environment, with a queue forming behind them.
No time for formal research
The experience had to be intuited from context and rapid iteration, no user interviews, no discovery phase.
Concert environment
Loud, emotional, people in a hurry. No room for confusion or long flows, every screen had to be instant to read.
Two goals in one
Collect emails for the brand and create a personal, emotional moment for the user, simultaneously, without one undermining the other.
Designing within the context
Designing for a touch screen at a live concert means every UX decision gets stress-tested in real time, with a queue watching.
Under a minute
With a queue forming, every unnecessary step was a reason to abandon. Touch targets large, labels instant to read, flow completable with one hand.
Match the energy
Concert-goers are in a heightened state. The experience had to feel personal, warm, and connected to the music, not like a form.
Linear and progressive
Choose song, write who it's for, enter the meet & greet draw, print poster. The email came last, after the user had already invested emotionally, so it felt like a natural next step.
People queued to use it
The best signal wasn't a number. It was the queue forming spontaneously at every event, at a concert, when people could have been anywhere else.
One action per screen
No branching paths, no optional steps mid-flow. Each screen asked for exactly one thing and moved on.
Song selection
Choosing a favourite song was the moment it became personal, designed to feel like a music app. Lyrics offered as pre-written options, fast and on-brand without the friction of a touch keyboard.
posters printed across 4 concerts
People chose to wait in a queue to use this, at a live concert, when they could have been anywhere else. That's the real measure of a kiosk experience working.
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