Hi! I'm Joana, a
who turns pain points
into the whole point.
From agency work to in-house product.
3+ years designing across startups, agencies, and institutional clients, always from research to shipped.
What I bring.
AI & vibe coding
Claude, prompt engineering and vibe coding for rapid prototyping and design workflow automation
UX Research
User interviews, field observation, focus groups, surveys and usability testing, from problem discovery to validated decisions
Usability testing
Moderated and unmoderated tests, RITE method and beta feedback cycles to validate design decisions with real users
Product design
Wireframes, prototyping and handoff, designing complex flows for B2B interfaces across web and mobile
Design systems
Building scalable component libraries, documentation and design tokens, keeping design and development aligned
Collaboration & facilitation
Working closely with developers, PMs and stakeholders to align on decisions, communicate design rationale and keep work moving forward
Where I've worked.
Product Designer
Designing and evolving a MES platform for industrial environments, focused on usability, consistency, and complex B2B workflows.
UX/UI Designer
User research, prototyping, and product design for clients across financial software, energy, education, and public sector, from wireframes to shipped.
UX Consultant
Requirements gathering, stakeholder interviews and product design for web and mobile apps in OutSystems, clients include FEUP, UA, ULisboa, C.M. Oeiras.
Junior UX/UI Designer
Worked on two mobile products, conducting field research and iterating on flows to reduce friction and improve adoption.
People I've worked with.
Since the beginning of her career with us she has shown high performance and incredible learning ability, with creativity in presenting practical and quick solutions to the problems presented to her.
Joana is a wonderful person to work with. She has a great critical sense, very open to listen and accept advices, to discuss about the best options to get to the solution, always open to help the colleagues. She has a very curious spirit which leads her to want to know more about how things work. Great with deadlines and very hard-working overall. Bonus points for the good vibes.